Privacy Policy | Data Protection Policy | Cookies Policy

Effective Date: 1 March 2023

This privacy policy sets out how we collect or process data when you interact with the Converse website, digital experience, online or offline events, or interact with one of our other products or our services, which are part of the Converse website. The Store is committed to ensuring that your privacy is protected. It also explains how your personal information is used, shared, and protected, what choices you have about your personal information and how you can contact us. The Store may change this policy from time to time by updating this page. You should check this page to make sure you agree and you are happy with any changes.


Some personal information is provided by you when you interact with our Converse website, interact with our customer service team or request information from us. This personal information includes things like:

  • Contact details, including your name, address, telephone number and email.
  • Personal information, including gender, date of birth and purchase history.
  • Your account login information.
  • Billing and payment data.
  • Personal preferences, including your wish list and marketing preferences.

When you visit our store, certain information may be collected automatically, as described below in the section entitled "Cookies and Pixels", including:

  • Technical Data, including the Internet Protocol (IP) address used to connect your computer to the Internet, unique cookie identifier, cookie information, information about your connection, browser type and version, unique device identifier and device type, country and time zone setting; operating system and platform, as well as
  • data about your visit, including Uniform Resource Locators (URL) navigation link, through and from our website (including date and time); products you viewed or searched for, page response times, download errors, duration of visits to specific pages, page interaction data (such as scrolling, clicking and mouse-overs), and methods used to leave the page.

We currently do not respond to "do not track" signals sent by web browsers. For more information on managing trackers, see the Cookies section below. A cookie in no way gives us access to your computer or any information about you other than the data you choose to share with us. You can choose to accept or reject cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to reject cookies if you prefer. This may prevent you from taking full advantage of the website.



Data collection methods

  • User Registration: At the time of your registration on the site, we collect your personal information, using the form available in the "My Account" section. Converse collects in this way and with your consent your first name, last name, email address, gender, mobile phone and date of birth.
  • Online Order: When placing an order, we collect personal information using the form available in the Checkout section. In this context and relying on the rights and obligations from the contractual relationship between us, we collect in addition to the data collected during your registration: your address (delivery and billing, if it is different) and your phone (landline and mobile number).

Finally, when you browse, servers automatically recognize your computer's IP address (the numerical Internet address assigned to each computer on a network. The IP address has the following format:

The data we collect that is necessary to be able to respond to your inquiries or your order is marked with an asterisk on the data collection forms. If you do not fill in the mandatory information, you will not be able to complete your transaction.

The personal information we collect from you every time you visit the site or place an order is necessary for the overall management of your request., or of your order by Converse and its additional providers (such as courier companies).

We collect and use your personal information to:

  • Provide you with the features of the website and the services you request.
  • Communicate information about products, services, events and for other advertising/promotional purposes.
  • Operate and improve of the products and services of our website.
  • Protect our or others' rights, property, or safety.
  • Communicate with you about your purchase.
  • Manage any orders you have placed with us and process payments.
  • Register or managing your account with us.
  • Help us with how we will communicate with you, promotions or updates about products and services of the website.
  • Help us with any questions or provide you with information about products or services you request.
  • Manage your registrations, accounts, and orders.
  • Contribute to the improvement of our products and services.
  • Prevent, detect, or investigate any fraud, including fraudulent purchases, abuse, illegal use or violations of the Terms of Use related to the use of the website.
  • Carry out obligations between you and us.
  • Conduct research and analysis to understand user behavior and preferences.
  • Send email marketing updates or other communication channels about Converse products, services, special offers, events, or other promotions that you have consented to receive. You can opt out at any time after giving your consent.
  • Comply with applicable law regulations.


Converse may share each of the categories of personal data we collect with the following types of entities for the business purposes described:

Converse entities and affiliates for the purposes outlined above:

  • Service providers processing personal information on behalf of Converse, including the categories noted in the “What personal information do we collect, when, and from what sources” section, for business purposes such as processing payments, shipping and deliveries, hosting, managing, and servicing our data, distributing emails, conducting research and analysis, advertising, analytics, managing brand and product promotions as well as administering certain services and features.
  • Other entities where you have provided your consent.

We may also transfer personal information we have about you in the event we sell or transfer all or a portion of our business or assets (including in the event of reorganization, spin-off, dissolution, or liquidation).

We do not share your personal information with third parties for their own direct marketing purposes.

We do not sell your personal information.



We use a variety of technical and organizational security measures to maintain the safety of your personal information. Despite our efforts, no website, mobile application, database, or system is completely secure or “hack proof”. You can help keep your data safe by taking reasonable steps to protect your personal information against unauthorized disclosure or misuse.


Your personal information will be retained for as long as is necessary to carry out the purposes set out in this policy (unless otherwise required by law). In general, this means that we will keep your personal information for as long as you keep your Converse account, but we may keep your order history longer to comply with legal obligations. To delete your account or account information, please contact our Customer Support in order to help you with your request. We will verify your request by asking you to provide information matching what we have for you within our systems. You or your authorized agent may request to exercise your rights. Before we can act on a request from your authorized agent, we may require verification of your identity and proof from the authorized agent that they can act on your behalf.


Converse collects information from your browser or device when you use the website, including data described as "technical data" or "data about your visit" above and specifically in the first section of the privacy policy. We use methods such as cookies and pixels to collect this information. We use this information for the proper functionality of the website, performance analysis and improvement, as well as promotion for advertising purposes through social networks.

Some technology & advertising partners may also collect personal data when you use our website. These partners are committed to acting as service providers on behalf of Converse and are committed to using your personal data only for Converse's purposes as described in this policy.

In some instances, our website allows you to log-in with your Converse account with a third-party social media or partner account. If you do, your use of their technology on our website is subject to their terms and policies.

Your browser can help you manage these trackers. You can choose to have your computer warn you every time a cookie is sent, or you can choose to disable all cookies in your browser settings. If you disable all cookies, some parts or functions of our website may not work properly. There are also general resources for opting out of interest-based advertising available on the European Interactive Digital Advertising Alliance websites.

Similarly, you can adjust your advertising preferences on your mobile device at the device level. For example, to adjust your ad preference in iOS, visit Settings > Privacy > Advertising > Limit Ad Tracking. To adjust your ad preferences in Android, visit Settings > Google > Ads > Opt Out of Interest-Based Ads.


Below we have listed all the cookies we collect and what information they store.




















Our website contains social media plugins. If you interact with these plugins, your activity on our website will also be available on these social media platforms. Converse does not control these platforms and is not responsible for the collection and use of personal information on them or their respective privacy policies. Therefore, we advise you to read the privacy policies of these social platforms before interacting with their plugins on our website. 

Our website may also contain hyperlinks to websites not operated by us. These hyperlinks are provided for your reference and convenience only and do not imply any endorsement of the activities of such third-party websites or any association with their operators. We do not control these websites and we are not responsible on how they collect, use or share personal information. We advise you to read any privacy policy posted on any website you visit before using the website or providing any personal information about yourself. 


Applicable laws and our practices change from time to time. If we decide to update our privacy policy, we will post the changes on our website. If we materially change the way we process your personal information, we will notify you in advance or, where legally required, request your consent before implementing such changes. We advise you to read our privacy policy and keep yourself informed for any changes in this page.